Our Aunt Bertha: No Ordinary Aunt

Aunt Bertha is Serve Denton’s special aunt that helps people find the care they need in difficult times. Aunt Bertha is the Aunt we all had growing up. She tells it like it is. She’s the first one to give you a high-five when you make the honor roll. She’s the friendly face that won’t judge you when you get in trouble. She’s who you call or visit during those times when you get real with yourself. You see, Aunt Bertha is not a real person but a company whose mission is to make human service program information more accessible to those in need in order to help more people reach self-sufficiency. Aunt Bertha picks up where Uncle Sam leaves off by making it easy to find food, health, housing and education programs based on need.

It began with a simple idea – that every person and family should have one place online where they can find help in a time of need – and they’ve been transforming the way social services information is organized and delivered ever since.  For people in need, Aunt Bertha is building the country’s most comprehensive online directory of social service organizations. By putting the information in their hands, they’re bringing dignity to the experience of finding help. And for organizations offering help, they are giving them tools and insights to deliver the right services to the right places and to do more with less.

She (Aunt Bertha) may not save the day – that’s up to you – but she can give you some perspective with a clear set of eyes and a full heart. – Founder, Erine Gray

By organizing the world’s human service program information, people can easily find out which programs they qualify for in a matter of seconds. Aunt Bertha also helps human service organizations administer programs better by offering easy-to-use web-based case management software.

Aunt Bertha is all about trying to help people understand options that are out there for people with low income. In the United States, there are 89,000 government organizations, over a million public charities and more than 300,000 congregations. Many of these organizations offer programs designed to help people with food, health, housing or education needs. But navigating through the information available can be intimidating – and all too often people give up and fall further into crisis.

Serve Denton is fortunate to have Aunt Bertha as one its strategic partners. They have helped us think through many issues and brought a capability to Denton County that few places have.

This June and July, they embedded some of their team with key nonprofits across Denton County to learn how to make Aunt Bertha easier to use for case workers and provide the functions those people wish they had. At the same time, they spent time with people called “seekers” who are searching for help.

They collected data during the monthly mobile food pantry and are using it to refine the system. All in the hopes of empowering everyone to find help when they need it and use their time efficiently rather than driving all over town asking for help and finding they need to go someplace else.

Serve Denton partnered with Aunt Bertha to create CAReS. It is the same database, just geared toward Denton County social services. Click on the button below to check out the website!

We look forward to continuing the collaboration and seeing Aunt Bertha grow in its use.

[button url="https://cares.auntbertha.com" color="gray" customcolor="""_top" custom_class="" ]Visit CAReS[/button]